As a small business entrepreneur, you are probably juggling many roles, but when it comes to something as specific as digital marketing, hiring expertise is critical for assured success. There are two ways of going about it – You can choose to hire a digital marketing company or have an in-house team. Outsourcing online marketing can be a major decision, and we are discussing more on the pros and cons, so that you can take a call based on your requirements.
Obvious advantages of hiring an agency
When you hire an agency for digital marketing, you are engaging a team that has probably handled many projects that have a similar nature as yours. You can rely on the company for comprehensive assistance, right from SEO and pay per click, to social media marketing and online reputation management. They can evaluate what each of the digital marketing strategies mean for your business, and they will make recommendations accordingly. The process is transparent, scalable, and you don’t have to go for a long-term contract right away. With online marketing firms, you can also expect to work around a budget and will spend a lot less than what you would on an in-house marketing team.
On the other side
Not all companies that offer digital marketing services are same, so you have to be careful about your choice. Secondly, the claims made by these agencies may not be true or overstated, and it’s best to decide on a service based on test cases and number of projects they have managed successfully.
There is no fixed way of hiring a digital marketing agency. You have to find a company that can align its expertise and experience with your company goals and brand objectives. Don’t shy away from asking the tough questions, and as required, ask for references.
Outsourcing your digital marketing campaign is a major decision for the brand, and it makes sense to compare at least a few companies before choosing one. Not all claims made by various agencies are true, so you have to look beyond the obvious good things. In this post, we are discussing more on how you can compare various digital agencies Singapore based on critical pointers.
Review their work profile. Check the range of projects a company has handled so far, and we are talking of scale and nature of campaigns and not merely the number. Make sure that the agency has some experience of handling clients with a similar profile as yours.
Ask for references. If a digital marketing company has been around for more than five years, they must have enough clients, and they will never shy away from sharing references. Call up their existing and previous clients to know their experience.
Seek a detailed plan. The whole process of digital marketing comprises of varied elements, such as SEO, search engine marketing, social media marketing and online reputation management. You have to check if the agency has a concrete plan in place, and they should be willing to discuss the process.
Discuss the budget. Contrary to what many small brands and startups believe, digital marketing doesn’t have to be about big budgets. You can pretty much work around a definitive scale per month, and a reliable agency will explain the costs and how you can work around the available resources.
Check if they can handle web design. The success of your online marketing plan depends largely on the website, and if that agency can also handle web design, it is an added advantage. Ask for a website audit, which is usually offered for free.
Check online now to find the best-rated digital marketing agencies near you!
In a world that’s propelled by the internet, you cannot afford to ignore the power of digital marketing. The best part is any brand can start with online marketing, and it is never too late. All you need is expertise and professional experience, for which you can hire one of the marketing agencies Singapore. Digital marketing is ideally a mix of paid and organic promotions, and in this post, we are discussing the 4 core elements that must be a part of every plan.
Search Engine Optimization (SEO). Often considered as the first step in online marketing, SEO is all about optimizing content and website for assured visibility on search results, for specific keywords and searches.
Search Engine Marketing (SEM). Unlike SEO, with SEM, you are actually paying search engines for placing ads on the top of search results, and these are paid ads. You will only pay for the clicks, and hence the name – pay per click.
Social Media Marketing (SMM). On social media, you can choose to pay for ads, but even organic marketing does work wonders. Brand mentions, reviews and good content on Facebook and other platforms can garner traffic and better rankings.
Online Reputation Management (ORM). In this competitive age, you have to ensure that your brand has a positive online presence, and ORM is all about that. It comprises of all the strategies and practices that help a brand in retaining a good image online.
Check for agencies that can handle and work on all these elements and can also offer a price that’s suitable for your budget. However, do not choose an agency just because you like the price. Think of digital marketing as an investment for the future, and you wouldn’t regret the advantages in the long run. Find a few agencies now to get started!