In a world that’s propelled by the internet, you cannot afford to ignore the power of digital marketing. The best part is any brand can start with online marketing, and it is never too late. All you need is expertise and professional experience, for which you can hire one of the marketing agencies Singapore. Digital marketing is ideally a mix of paid and organic promotions, and in this post, we are discussing the 4 core elements that must be a part of every plan.
- Search Engine Optimization (SEO). Often considered as the first step in online marketing, SEO is all about optimizing content and website for assured visibility on search results, for specific keywords and searches.
- Search Engine Marketing (SEM). Unlike SEO, with SEM, you are actually paying search engines for placing ads on the top of search results, and these are paid ads. You will only pay for the clicks, and hence the name – pay per click.
- Social Media Marketing (SMM). On social media, you can choose to pay for ads, but even organic marketing does work wonders. Brand mentions, reviews and good content on Facebook and other platforms can garner traffic and better rankings.
- Online Reputation Management (ORM). In this competitive age, you have to ensure that your brand has a positive online presence, and ORM is all about that. It comprises of all the strategies and practices that help a brand in retaining a good image online.
Check for agencies that can handle and work on all these elements and can also offer a price that’s suitable for your budget. However, do not choose an agency just because you like the price. Think of digital marketing as an investment for the future, and you wouldn’t regret the advantages in the long run. Find a few agencies now to get started!